In the midst of a rebrand that saw Invest Toronto reborn asToronto Global, Dot Dot Dash was brought on board to craft and deliver a comprehensive content program that included both video and photo assets.
With a mandate of attracting the best people and businesses to the vast and diverse Toronto Region, our efforts included the development of a visual style to support the new brand as well as a signature piece of video content, a series of photographic images and support in the bid for Amazon HQ2. The project spanned many months and included a complex series of shoot days and aerial shoot days spread across the region.
What made Toronto so special? What are the places and things that we should be most proud of? How does the rest of the world really see us? Why is it truly one of the most liveable cities in the world?
These questions led us to an exploration of our city and the surrounding region that opened our eyes to the immense beauty and possibility that exists here. Through this deep dive we discovered just how much potential there was in Toronto for a someone to truly thrive without restriction.
Our exploration and intention to push unlikely people in to unlikely places, led us to the idea of Limitlessness. The videos and photography developed are now being leveraged across social media, print materials, paid campaigns and internal/external facing communications materials.