Tennis Canada came to Dot Dot Dash with two key mandates and a desire to produce some beautiful stories that could be leveraged through their significant media partnerships including broadcast, digital and social channels. The first was to develop a script and story that would encourage people to pick up their rackets and the second was a spot to celebrate and support Canada's top players. The outcome were two scripts, each with multiple iterations, a robust body of photography and a third broadcast spot which will be launching soon.
Tennis is no longer defined by being prim and proper. It's a visceral sport for people of all ages and walks of life.
We crafted three divergent scripts and our brave clients green lit them all.
The outcome? Check them out below. We think they speak for themselves.