Tennis Canada

Find Your Beat

Getting rackets in hands

Tennis Canada came to Dot Dot Dash with the mandate to produce a beautiful story that would encourage people to pick up a racket and get on to the court.  They sought content that could be leveraged through their significant media partnerships including broadcast, digital and social channels and form the foundation for a public campaign.  

The Challenge

When new participants to a sport have flatlined, how do we reinvigorate people’s perceptions and encourage them to get involved?

The Insight

Tennis is no longer defined by being prim and proper; it's a visceral sport for people of all ages and all walks of life.

The Solution

The outcome? Check them out below. We think they speak for themselves.

What we delivered

Video
Photography
Creative Development
Tennis Canada "Our Beat"

Awards

Show
Accolade
Year
Project
Applied Arts Photography Annual
Award of Excellence
2019
Find Your Beat