Tennis Canada came to Dot Dot Dash with the mandate to produce a beautiful story that would encourage people to pick up a racket and get on to the court. They sought content that could be leveraged through their significant media partnerships including broadcast, digital and social channels and form the foundation for a public campaign.
When new participants to a sport have flatlined, how do we reinvigorate people’s perceptions and encourage them to get involved?
Tennis is no longer defined by being prim and proper; it's a visceral sport for people of all ages and all walks of life.
The outcome? Check them out below. We think they speak for themselves.