Oceana
Rebuilding Our Oceans
Oceana is committed to protecting the world's oceans and one of their largest Canadian campaigns to date is working to rebuild Canadian fish populations through policy changes in the Canadian Fisheries Act. After developing scripts and story ideas to take this work to the public, we sent one of our teams to Newfoundland’s Fogo Island. Working with local fisherpeople and their families who were kind enough to let us into their lives, we created a short film that celebrates fishing as a way of life and that encourages responsible fishing.
The Challenge
Canada has seen collapse of a number of fish populations in the last number of decades. The economic and human impact has been immense. In a major win for fish, Oceana had recently succeeded at having language around rebuilding added to the first-ever revision to the Fisheries Act. The inclusion of rebuilding in policy was a major step that needed not only to be celebrated, but also shared with Canadians.
The Insight
Oceana knows that it is hard to move public opinion around fish so we moved to craft a piece that focussed on the human impact of healthy fish populations. Instead of going under the water—we stayed above—looking at how healthy communities and healthy economies are the outcome of healthy oceans.
The Solution
After developing scripts and story ideas, we sent one of our teams to Newfoundland’s Fogo Island, a spot we know and love. Working with local fisherpeople and their families who were kind enough to let us into their lives, we created a short film that celebrates fishing as a way of life and that encourages responsible fishing. The content captured was turned into a short film and a series of photographs featured in The Fishery Audit.
