In partnership with the agency who had recently rebranded Freestyle Canada, Dot Dot Dash was asked to develop an anthem video and series of photographic assets to help support the launch of the new brand.
Coming into the project with a pre-ordained tagline but an otherwise blank slate, our role was to deliver epic beauty with extreme efficiency; maximizing outputs and delivering world-class visual storytelling.
We reframed the athletes. imagined them as wild animals, born in nature and destined to fly.
And through this raw, visceral approach we created a suite of assets that have helped to launch the new brand across all of Freestyle Canada's channels. Olympic and X-Games medal-winning athletes take to the skies in the campaign that was shot in Whistler, Quebec, Saas Fee and Zermatt.