As a young business led by a team of highly experienced professionals, the visual elements that had been created and used for the brand's launch needed to be evolved and a broader brand identity crafted and rolled out across a variety of platforms. Appreciating that EQUA uses a relationship-first approach and customizes insurance and risk management solutions to protect other businesses, we wanted to evolve the existing logo mark to envelope and encircle humans engaged in their work. Our team extended and enhanced the brand language to include colours, fonts, photography and application. This creative effort was then applied to a complete overhaul of the company's website and print materials. The result is a cohesive, professional and bespoke brand that is propelling this specialized business forward.