Amica Senior Lifestyles

Brand Story

What began as a relationship that saw Dot Dot Dash providing strategic services on social media and brand alignment, quickly expanded into creative work on campaigns including Smiles for Seniors, an early pandemic program that helped connect senior residents, threatened by the risk of the pandemic, with messages of hope, love and encouragement. The relationship expanded into additional creative work include a brand creative campaign and an ongoing series of stories about residents living with purpose and optimism.

The Challenge

The Insight

The Solution

The Work Delivered

Strategy
Creative Development
Photography
Video
Optimists
Stan's Story
Al's Story

Awards

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Accolade
Year
Project
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