For exploration travel company, Adventure Canada, it's not all about filling berths on ships. It's about a true passion for the destinations they visit and the communities that they connect with. And so, for us, this long term engagement has very much centred on the stories of the places, yes, but also the people who inform the context and deliver the message.
Travel of any kind is not just about the landscape. It's about much more than that. It's about the people; the people you meet on the boat and the people you meet in the communities.
Yes, we've created videos of the overwhelming beauty of the arctic for Adventure Canada that have recieve millions of views, but we've also crafted stories about Adventure Canada's people; who are the ones delivering the experience and helping to create the memories.
Someone famous once said "travel isn't the destination, it's the journey" and we couldn't agree more.