Because investing in violence prevention and gender equity is good for business, the environment and communities.

When White Ribbon, a non-profit operating to reduce violence against women through educating men, wanted to launch a for profit social enterprise, they came to us to help them bring the concept to life through definition of a brand system.

We collaborated closely with White Ribbon, working to name the newly minted organization and to develop the look and feel for the brand. Through our efforts and conversations, Parker P. Consulting was born. Parker P. works with businesses, institutions and organizations to unearth the value of promoting gender equity in the workplace.

Our work involved naming, logo design, creation of comprehensive brand standards and launch materials including website, business cards, stationery and presentations.