COMMUNITY FOOD CENTRES CANADA x RESTAURANTS FOR CHANGE
One night. 13 cities. 50+ restaurants. One goal: supporting the right to healthy food for all Canadians.
In it’s early days as an organization, Community Food Centres Canada decided to create one powerful, annual property that would raise funds and build connections with chefs—the ultimate champions of food. DOT DOT DASH was engaged at the ground level in naming and creating the brand identity for the annual event and working to support a full, integrated and bilingual national campaign. Work to date has included two broadcast PSAs, all print collateral, ‘evening of’ materials and advertising.
In its inaugural year, the event, which DOT DOT DASH helped to imagine and name, raised over $100K and in it’s second year over $200K. The event property stands to do even better as more and more restaurants get onboard each year. So, if you’re looking for us on the third Wednesday of October every year, you’ll find us at a restaurant that supports Restaurants for Change.